a high performance machine from a different dimension  

Most common weaknesses of a flat-sided crankbait are its difficulty to cast and its low buoyancy. HPF Crank has overcome these shortcomings with the incorporation of many new technologies that other lure makers were not capable of achieving. It has dramatically improved the overall performance of flat-sided crankbaits. It was designed by taking only the merits of both ABS plastic and balsa wood into consideration.

[HP Splash Bill]
We are the first company in the world to successfully incorporate a circuit board lip into ABS plastic.

[Hole in One System]
During casting, the weights move to two areas of the body for a balanced flight. Once it hits water, the weights move to one location for a tight wobble.

[Honeycomb HP Body]
We developed this honeycomb body to keep the lure unbelievably lightweight. While maintaining its original sturdiness, the use of ABS plastic was reduced by up to 40%.