a buzzbait packed with 15 secrets to produce noise  

Zero One's objective is to be "the winning buzzbait". In order to do so, we believed that "noise" played an important factor. Instead of the common clacking sound, Zero One emits a scratching sound, found only in buzzbaits that have been tuned manually. With 15 secret elements, it is designed so that it can be used right out of the package without any tuning and outperform any buzzbait expert's tuned buzzbait.

[Weed Sweeper]
Floating weed and debris provide perfect hideouts for bass. The weed sweeper was designed to dramatically reduce the frequent troubles of weed and debris getting entangled with the propeller.

[Surfing Head + Rear-balanced Weight]
The surfing head allows the lure to float faster and smoothly swim over cover. The rear-balanced weight allows for a low trajectory cast because it creates less resistance in the air.